How to Price Your Products & Services

“Am I Charging Enough?”

One of the most common questions small business owners ask themselves. And the truth is…

If you’re not sure, you’re probably undercharging.

Here’s how to check:

#1: Know Your Costs

Start by calculating the true cost of delivering your product or service.

That includes:

• Materials or software

• Labor (including yours!)

• Overhead like rent, subscriptions, taxes, etc.

If you’re only covering your costs, you’re not making a profit — you’re just surviving.

#2: Know Your Margins

Healthy businesses build in a margin that allows for growth, hiring, investment, and emergencies. Compare your margins to public data of industry standards. But at the end of the day, aim for a margin that reflects your value and supports your goals.

💼 Know Your Worth
Too many service providers set prices based on:
➡️ What competitors charge
➡️ What they think people will pay
➡️ Fear of losing the sale
Instead, focus on:
✔️ The results you deliver
✔️ Your expertise
✔️ Customer feedback

📈 Know Your Numbers
When your books are clean and up to date, it’s so much easier to answer:
➡️ What’s profitable?
➡️ What’s dragging you down?
➡️ Where can you raise prices — and still provide massive value?

💬 Bottom line?
If you want a profitable, sustainable business…
You can’t afford to guess at your pricing.